Beat Auburn Beat Hunger (BABH) is a student-led food drive that takes place in the weeks leading up to the Iron Bowl. The competition between the two schools directly benefits local food banks in Alabama and has a far reaching impact!
Responsible for all BABH financial information, data, and orders. Oversee tracking of monetary donations (cash, Venmo, and online giving site) and physical donations (delivery receipts to WAFB). Guide and support in getting sponsorships and percentage nights for operating money and donations. Responsible for opening and maintaining modes of communication with all staff and directors regarding weekly events and opportunities. Oversee the internal calendar and points system. Provide opportunities for cause connection for staff members.
Develop and maintain relationships with various clubs and organizations including but not limited to SOURCE registered clubs, club sports, on-campus housing and honors societies. Responsible for developing ways to educate, create competitions/incentives, and encourage donations from these groups.
Develop multiple photography campaigns to be used on social media and other marketing efforts. Oversee Photography Staff members who will be assigned to all BABH events to take pictures and share to the BABH folder. *Photography experience and access to equipment required*
Lead the planning, development, and creation of multiple videos to be used on social media, the online giving platform, and the website. These videos include promotional, educational, and fun videos to promote donations and events. *Videography and editing experience required*
Create all graphics necessary for the BABH campaign including educational infographics, event graphics, weekly goal announcements, and more. Work closely with the Marketing ATL to ensure all posts are created and shared in a timely manner. Create a form for graphic submission requests to be shared with all sectors. *Design and editing experience required; skills in Adobe Illustrator, InDesign, and Photoshop*
Plan all social media campaigns to encourage donations, exposure, and/or interaction with BABH throughout the drive. Ensure that the website is updated with current information, upcoming events, and staff photos. Work with Marketing ATL to post content on various social media platforms. Assist Marketing ATL with the weekly newsletter.
Work closely with local elementary, middle, and high schools to encourage food donations. Contact each of the schools regularly to offer support, fun ideas, and retrieval of any food donations. Work closely with the Logistics team to coordinate barrels at schools.
Lead and coordinate events throughout BABH including Kickoff, Homecoming, Hunger Banquet, Push Week, and Community events. Oversee four Directors and staff members to plan events and tabling efforts throughout the campaign. Responsible for planning, scheduling, and registering all weekly tabling dates and times throughout the drive.
Work collaboratively alongside the Outreach ATL to oversee the outreach committee and help plan events throughout the campaign.
Liaison between BABH and the food bank. Communicate with the food bank to advocate and share their mission with the BABH team. Coordinate when BABH staff serves at the food bank. In charge of coordinating all volunteer activities. Plan and execute the Week of Service that occurs mid-drive.